Their website experience must be exceptionally memorable in order to increase their likelihood of registering for the event. High SEO ranking, relevant content, and showcasing the event brand are all important factors in creating an amazing event website. One way to measure this impact is by monitoring each speaker’s profile page.
have a more educational intention but nonetheless point readers into learning more about the event. Having a variety of posts like these will provide knowledge to readers as well as increase your event website’s SEO ranking. For more info on creating content to promote your event, click on the ebook below.
Not only is this a great way to encourage conversation about your event, it’s also a great way to track engagement. While you can manually track hashtags yourself, some event engagement platforms will track them for you. When we’re marketing for our Under 30 Summit—that audience gravitates a lot more to social. Capitalizing on social media channels and utilizing each of them to maximize exposure is key to event success.
In addition to being a great way of generating interest for your event before, during, and after your event, social media engagement also represents a valuable opportunity of measuring event ROI. Make sure you are using target keywords on the event webpage. For example, if your event is all about B2B digital marketing, make sure to have this phrase strategically placed throughout the website.
Create list articles that build up anticipation for your event while educating readers on a specific topic. A great example of this would be how Social Media Marketing World creates posts that directly add value to their event brand. One of the first touch points for potential attendees is the event website.
Including the keyword in the page title, body of the page, and meta description of the page will all help for you to rank for that keyword. After all the effort into creating a beautifully simply event website with valuable content offerings, it is crucial that people get the chance to see it! Organic search accounts for about 28. 5% of all traffic driven to websites on the internet.