Marketing, Enterprise

But that doesn’t mean you have to be boring, ‘corporate’, and dry all the time. If you can share the long-term vision and goals with your company or team members, you can get them to invest in it and communication between different departments will be much easier. Unless you’re in a commodity business, your first instinct shouldn’t be to join the race to the bottom.

Additionally, e-marketing should be expanded given the changes since 2010. The reference information provided with websites resources and examples and framework of the textbook allows for updating with more recent clips, research, templates, etc. The searchable pdf version is very easy to navigate and use. The links to videos and other external content are accessible.

In my thorough review, I found nothing to the contrary. A hyperlinked table of contents makes it really easy to move between different chapters and their corresponding sub-segments. The content is accurate and the textbook cites sources for most of the provided information. This is less about this book than about the way in which most business textbooks are written. It is in no way offensive; in fact, its style and variety of examples promotes inclusion and it is adaptable to alternate cultural contexts through a shift in frame to include broader contexts.

Marketing Principles

I have not seen a lot that would be inclusive of other backgrounds. Most contents are explained adequately for concept delivery. The text content appears to be accurate, error-free and unbiased.

The examples and references are all at least 10 years old. Not nearly sufficient in today’s social media driven environment. The textbook lacks examples of nonprofit organization. Although there are a few more recent links most of the links are from before 2010. Examples should be updated and some links are no longer available. As noted in the learning objectives Social Media keeps changing and the text needs to be updated.

Written professionally and in simple sentences, this makes for accessible, adequate and easy to understand content. Marketing concepts are defined simply and succinctly throughout. Since the focus is core content, it is written in a nuts and bolts manner and will stay perennial. Consistent with the conditions of use, the text’s simplicity allows for it to be modified easily. Answer the question below to see how well you understand the topics covered in this outcome. This short quiz doesnotcount toward your grade in the class, and you can retake it an unlimited number of times.

The layout and formatting of the material is clear and concise. The content of the book uses a lot of extended sentences that could be shortened to help the reader better understand the material. The cover page and the initial first pages are dull and uninspiring. Overall the textbook is visually dull and students would find the lack of visual interest to be a negative.